The Gang Is Back
Hype up for Money Heist S5 in a high-speed event inspired by the infamous airship scene. Hearts will beat, bills will fly! The Gang Is Back!
Experiential 360 Campaign
Brand: Netflix
Made at Miami At School
Out of Home
Mysterious billboards hint at the return—involving lots of money.
Out of Home, In the Sky
From New York to San Francisco, mysterious helicopters will appear throughout major U.S. cities–and rain money.
The Free Money
Is actually a collectible Netflix voucher that includes a free month.
IG Filter
The back of the bill features characters and QR codes for a filter so you can pose as them.
Print and Press
This top show with 65 million viewers is about to get bigger.
Microsite
Offers recaps of previous seasons to refresh fans’ memories for season 5.
CD: Caitlin Workman
AD: Kaiqi Cai
CW: Daniel Kang