Ocean Deep Bond
Why would S’well water bottle parody 007? Both have origin stories from the Ocean, look stylish, and save lives. Bottle up! It’s time to fight plastic, save fishies, and fulfill an Ocean Deep Bond.
360 Campaign, Product Design
Brand: S’well
Made in Miami Ad School
Manifesto
Mr. Bond served MI-6. S’well has the Ocean Deep Intelligence Service.
Prints
Meet the campaign cast.
The Reusable Hero
The Toxic Villain
The Animal Refugee
Out of Home and Social
A call to mission to expose Dr. Plastic’s crimes in our communities.
Marine Life-Saving Packaging
Using S’well saves animals.
“The name’s Bottle. S’well Bottle.”
“Reusable, not plastic.”
Brochures reveal the genocidal evil you’re saving marinekind from.
Every hero deserves a badge of honor to celebrate their impact.
Every bottle has stickers of the animal refugees.
Heated-activated, they glow as they sense your warm helping hand…temperature.
CD: Mina Mikhael
AD: Yunxuan Wu
CW: Daniel Kang
2020 Creative Summit Awards (Silver)